Blog
Record it. Organize it. Share it.
How businesses record, organize and share what they know. Written by Sunny Moroz, founder of DemoSix.
7 min read
Cost Per Lead: Formula, SaaS Benchmarks and How to Lower It
Cost per lead is what you spend divided by the leads you get. The formula, why SaaS benchmarks disagree, and how to lower it without buying more traffic.
7 min read
B2B Lead Magnet Examples: Why the Best One Is Your Demo
Lead magnet examples for B2B and SaaS, what each tells you about the person who took it, and why the best one is a demo behind a name and email.
7 min read
Product Demo Script for a Recorded Demo, With a Template
A product demo script for a recorded SaaS demo: one question, five parts, a made-up example, and what to do after someone watches it.
7 min read
What Is CAC? Customer Acquisition Cost Formula for SaaS
CAC is what you spend to win one customer. Here is the CAC formula, a benchmark you can open, and how to lower it without buying more ads.
6 min read
How to Add an Image to a Gmail Signature and Make It a Link
Add an image or logo to your Gmail signature, size it, make it a link and fix it when it goes blank. Then choose the one link worth putting behind it.
6 min read
How to Share a Video Privately on YouTube, and Where It Stops
How to share a video privately on YouTube, what Private and Unlisted allow, and where it stops for a business that needs to know who watched.
7 min read
How to Write an SOP: Record the Job First, Then Write It
How to write an SOP your team will use: record the job being done, write the steps from the recording, test it on a new hire, then check who watched.
7 min read
Facebook Lead Ads vs an Ad That Opens a Demo (for SaaS)
Facebook lead ads take fewer clicks. An ad that opens a Watch a Demo page shows who watched. An honest comparison for SaaS teams, with the data.
7 min read
Lead Generation Landing Page That Shows Your Product
A lead generation landing page for SaaS should let visitors see the product first. Here is how to use your demos as the page an ad opens, and count each lead.
5 min read
How to Add a Link to Your Outlook Signature (New, Classic, Mac)
Step-by-step: add a link to your Outlook signature in new Outlook, classic Outlook and Outlook for Mac, fix links that won't save, and pick the link to add.
6 min read
SOP Template for SaaS Teams, With a Video Step Built In
A copy-and-paste SOP template for SaaS teams: the sections every good SOP needs, plus a video step so new hires can see the screens, not just read about them.
6 min read
How to Make a Professional Email Signature for SaaS
A SaaS email signature needs four lines and one link that earns its place. Here is what to include, and why Watch a Demo belongs beside Book a demo.